Marketing automation software can be a great way to keep track of leads and contact information, send automated marketing emails, and create custom landing pages. However, there are a few things you need to consider before choosing the software for your business. 

First, you need to decide what type of promotion automation (or automatisation des promotions) you want to use. There are email marketing automation tools, lead capture forms, and CRM (customer relationship management) automation tools. You'll need to choose which one is best for your business.

Second, think about your marketing goals. Do you want to increase website traffic? Capture email addresses? Create custom landing pages? All of these things can be done with marketing automation software.

Third, decide how much money you want to spend on the software. There are many affordable options available, but some tools are more expensive than others. It's important to decide what features are necessary for your business and how much money you're willing to spend on the software.

Fourth, think about your business needs. Marketing automation software can be used for many different businesses, but each one has its own unique needs. Make sure you understand what the software can do for your business before purchasing it.

CRM software offers a wealth of benefits to businesses of all sizes.

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