If you want to stay competitive as an online retailer, you must keep up with the latest trends in online marketing. This involves making regular improvements to your eCommerce website. Find out what you need to do in order to retain existing customers and to gain new ones. You can also discover more info about ecommerce websites via www.focalsoft.app/services.

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Mobile Design and Functionality

The statistics show that 4 out of 5 internet users shop online via their mobile devices. You would not want to miss making sales just because your eCommerce website cannot be used on smartphones and tablets. You need design and functionality which will enable mobile device users to make purchases conveniently and quickly.

CRM Integration

You need to have data about your customers well organised and readily available for the purposes of online marketing. This is achievable when you have a customer relationship management module integrated into your website. This will enable you to collect and store customer data much more easily and efficiently. You will be able to utilise it more effectively for website, email and social media marketing.

Marketing Automation

This technique involves targeting leads and existing customers with personalised ads. The automated system tracks the browsing history of internet users and displays ads which match it. The ads can appear not only your eCommerce website, but also on other websites as part of your broader online advertising strategy. You can use them for target email marketing as well.

Use all of these methods for improving your eCommerce website in order to achieve ever higher sales, revenue and growth goals.