Web design is the art of creating a website that is both aesthetically pleasing and functional. It combines elements of graphic design, interface design, and user experience design to create a website that meets the needs of the user. 

A Calgary web design company use a variety of tools to create webpages, such as HTML, CSS, and JavaScript, as well as design tools such as Photoshop and Illustrator.

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A good web design should be attractive and inviting, while still providing an easy-to-use, intuitive interface. Web designers must consider the user's expectations and needs when creating a website, such as usability, accessibility, and responsiveness. 

They must also consider the technical aspects of web design, such as coding, hosting, and security. The most important aspect of web design is the user experience. A website should be designed to meet the user's needs and expectations and should be easy to navigate and understand. 

Web designers must consider the user's goals when creating a website, and design the website to meet those goals. In addition to user experience, web designers must also consider aesthetics. A website should be visually appealing, and should use colors, fonts, images, and other design elements to create an attractive and inviting website. 

Finally, web designers must consider the technical aspects of web design. They must consider hosting, coding, and security, as well as other aspects such as search engine optimization and online marketing.