To develop web design it is not enough just to install a powerful graphics editor on your personal computer. You should at least learn how to use this editor. And to develop really nice and attractive web design which will be able to attract target visitors you should also learn the basics of web development, Internet marketing, psychology…

To develop web design is not a simple task as a website should be not only nice but also functional. It should make a positive impression on the visitors. This impression can be achieved due to the right choice of the website background, fonts, color gamma, decorative elements, competent arrangement of all page elements.

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For example, the choice of website background in many respects depends on the type of the page layout, i.e. if it is flexible or fixed-width. If the page layout is fixed website content is located in the columns that have fixed width. If the width of the computer display exceeds the set width of such fixed columns, a lot of "empty space" appears. Will this space look normal? You should consider this question beforehand.

When you develop web design you should always take into account that design which is embodied on the paper and design which is embodied on the Web may be perceived in totally different ways. For example, serif fonts look very attractive when they are printed on the paper and it is very easy to read a book or newspaper with a serif font.

But serif fonts are very hard to perceive from the computer display; they are very tiring for the eyesight. Therefore it is better to use sans-serif fonts (Arial, Helvetica, Verdana) during web design development.

When you develop web design you should also keep in mind that the overwhelming majority of the Internet users have installed only standard fonts. The rest of the fonts are often paid (for example fonts developed by Adobe Systems Incorporated) and not all Internet users can afford themselves to purchase them. The use of such paid fonts in web design of your site is inappropriate.

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