Being able to sell personalized goods is an extra bonus for any e-commerce business. Thousands of eCommerce sites are offering their customers some form of mass customization and it's not too late for you to do the same.
Retail is extremely competitive both online and off and whatever you can do to make your business stand out is worth a try. Make your business truly unique by providing personalized goods and mass customization options that no other business has.
Mass customization: The new path for luxury Industry?
There are many reasons why mass customization is necessary for your industry. Customers are becoming tired of ordinary products and are searching for something personal and unique to buy for themselves or for others.
They also enjoy having the ability to customize a product to their specifications. Selling personalized goods not only gives your customers added value, but it also establishes your business as one that is innovative, therefore toppling your competition. It is a small feature that can be easily implemented, but the payoff is enormous.
Personalized goods come in many forms and you don't have to stick to selling engraved pens, printed t-shirts, or embroidered hats. If you do sell those types of products, it's a good idea to target big groups of people such as sororities or fraternities to market to.
Another good way to sell these kinds of items is to start exclusive lines for special occasions such as weddings or baby showers. There are however other ways to include mass customization in your online store.
For instance, you can provide your customers with the option to mix and match colors enabling them to create their own color combination. You can also offer them the ability to build or design their own gift basket or custom kit by choosing which products they want to include from your store and then the kind of packaging to use.